Hitachi Vantara, a global technology leader, sought to improve its website’s visibility and search engine rankings for key pages. They partnered with RFDigital, an experienced SEO agency, to leverage EEAT principles and boost their online presence.
Objectives:
To enhance the search engine rankings of key product and service pages.
To establish Hitachi Vantara as a thought leader in its industry.
To increase organic traffic to the website.
Approach and Implementation:
Experience Enhancement:
User Experience Audit: RFDigital conducted a comprehensive audit of the user experience on Hitachi Vantara’s website, identifying areas for improvement.
Page Optimization: Pages were optimized for faster load times and better mobile responsiveness.
Expertise Demonstration:
Content Revamp:
RFDigital revamped the website’s content to showcase Hitachi Vantara’s industry expertise, including detailed case studies, whitepapers, and technical blogs.
Author Profile Development:
Profiles of Hitachi Vantara’s experts were enhanced with their credentials and contributions to the tech industry.
Authoritativeness Building:
Backlink Strategy: Implemented a backlink strategy targeting authoritative domains in the tech sector.
Partnership and Collaborations: Facilitated partnerships with other tech leaders for joint webinars and publications.
Trustworthiness Assurance:
Security Enhancements: Improved website security features, ensuring data protection and privacy.
Transparency Measures: Included detailed contact information, privacy policies, and terms of service on the website.
Data Points:
Pre-Implementation:
Average page load time: 4.2 seconds
Monthly organic traffic: 30,000 visits
Ranking for key terms: Average position 20
Post-Implementation (6 Months):
Average page load time: 2.1 seconds
Monthly organic traffic: 60,000 visits
Ranking for key terms: Average position 5
Results:
100% increase in organic traffic.
Significant improvement in search engine rankings for targeted keywords.
Enhanced user engagement metrics (lower bounce rates, longer session durations).
Established Hitachi Vantara’s reputation as a thought leader in the technology sector.
Conclusion:
RFDigital’s strategic application of EEAT principles led to a substantial improvement in Hitachi Vantara’s online visibility and authority. The focus on user experience, content expertise, authoritativeness in the tech industry, and website trustworthiness proved crucial in achieving these outcomes.